No two opportunities are the same.
And no two HPA clients are either.
Commercial Advisory & Market Development
Opening doors. Creating opportunities.
HPA works alongside a select number of businesses to help them enter new markets, build strategic relationships and turn strong propositions into meaningful commercial opportunities.
Acting as a trusted extension of the leadership team, we provide experienced commercial support shaped around the business, its objectives and the markets it wants to reach.
Drawing on more than 30 years of commercial experience and an established network across business, sport, media, luxury, investment and professional services, we help clients create the right conversations with the right people, and support those conversations as they develop.
Who We Work With
Our commercial advisory service is designed for businesses with a strong proposition, clear ambition and a genuine commitment to growth.
We are particularly well placed to support:
Established businesses seeking new markets or revenue opportunities
Founders looking for experienced commercial direction
Organisations seeking strategic or brand partnerships
Specialist businesses looking to reach relevant decision-makers
Leadership teams requiring additional senior commercial resource
Brands, rights holders and organisations developing sponsorship opportunities
Every engagement begins with an initial conversation to establish whether HPA’s experience, relationships and approach are genuinely relevant.
What Engagement Looks Like
We begin by understanding your business, commercial priorities and the markets or relationships you want to develop. Together, we agree a focused set of objectives and the opportunities most worth pursuing.
During a retained engagement, HPA can help refine your commercial positioning, identify relevant organisations and decision-makers, develop strategic conversations, and support promising opportunities as they progress. We review activity and priorities regularly, adapting our approach as we learn what is gaining traction.
An initial conversation is an opportunity for both sides to assess the fit. We will discuss what you are looking to achieve, where HPA may be able to add value and what a practical first phase of work could involve. Any proposed engagement is then set out separately, with its scope and terms agreed in writing.
How We Add Value
We work with a limited number of clients on a selective retained basis, with each engagement shaped around clear commercial objectives.
Drawing on our trusted network of businesses, brands, advisers and specialists across business, sport and luxury, we support clients with commercial positioning, market development, strategic partnerships, sponsorship, relevant introductions and the progression of opportunities.
Every relationship is different, but our focus remains the same: building credible, trusted relationships that create meaningful commercial value. If you have a strong proposition and are looking to develop new markets, relationships or partnerships, we would be pleased to explore whether HPA could become part of your commercial growth strategy.
Please note: The nature of each relationship varies. Inclusion does not imply endorsement, partnership or representation unless expressly stated.