Elite athletes would never leave performance to chance. Neither should the people making the biggest decisions.

TIM WEEKS

Tim Weeks brings elite-sport pedigree to the world of business performance. A former British triathlete, World Championship-winning coach and Olympic performance specialist, his career has included work around the London 2012 Olympics, the Australian Olympic team and Ironman World Champion Chrissie Wellington.

His expertise has been recognised by Tatler, The Evening Standard, BILLIONAIRE Magazine, NET-A-PORTER’s PORTER and Amsterdam Dance Event.

Why CEOs need a Performance Director

The higher you perform, the more fragmented the advice around you often becomes. A trainer looks at fitness. A nutritionist looks at food. A doctor looks at health. A coach looks at mindset.

What is often missing is one person with the experience to see the whole picture — and the judgement to bring the right people together.

Why this matters in business

The same performance principles that support elite athletes should also apply to the people making critical business decisions. Poor sleep, stress, travel, fatigue and cognitive overload can all affect judgement, resilience and consistency.

An elite sports team would measure, manage and address those factors as part of performance. Senior leaders and boards should be thinking in the same way.

One joined-up strategy

Tim acts as that Performance Director. He looks across sleep, recovery, stress, travel, health, training, workload and decision-making, then builds one joined-up strategy around the individual.

And crucially, he brings access. Over years in elite sport and high performance, Tim has built a highly trusted network of specialists across nutrition, medicine, equipment, recovery, performance and health.

That means clients are not left searching through the noise. They can be introduced to the people, expertise and solutions that are right for them.

Tim’s advantage is not just what he knows. It is knowing who to bring in, when to bring them in, and how to make the whole system work together.

Your business depends on your people. Invest accordingly.